PRIVACY STATEMENT

Cookies and technical data, including

• IP address of the requesting device;
• Date and time of your access;
• Name and URL of the retrieved file;
• Transferred data volume;
• Access status (file transferred, file not found, etc.);
• Identification data of the browser, language settings, and operating system used;
• Name of the provider of user's internet access; and
• Website from which access is made.

We use technical data collected via the Website for the purpose of presenting the Website and to ensure its technical stability and security, including to:

• Help us diagnose problems with our main computers;
• Administer the Website and system;
• Report aggregated information to our partners;
• Assist in marketing practices; and 
• Audit the use of our Website. 

This automatically collected data may be combined and enriched with other identifiable information collected from other sources. 

We do not normally link IP addresses to anything personally identifiable. In limited circumstances, we may use IP addresses to help us identify you when we feel it is necessary to enforce compliance with our General Conditions of Use or to protect our Services, Website, users or others.

Cookies and technical data, including:

• demographic, 
• profile, 
• region, 
• contact information, and
• preferences.

We use information collected through cookies in order to provide you a more personalized experience on our Website and deliver content more relevant to your interests. This is done using targeting cookies. For further details on the targeting cookies used on our Website, see 

Cookies and technical data, including:

• How often you visit our Website, 
• Which pages and features you frequent, and
• Aggregated use and performance data, and
• Other anonymous or aggregate information.

Bayer uses third-party analytics service providers to help better understand how visitors use our website. For further details on the specific targeting cookies and tracking technologies used on our Website, see 

These technologies may record information such as how often you visit our Website, which pages and features you frequent, and aggregated use and performance data. This data may be aggregated and analyzed to help Bayer provide you with a better online experience.

Through the use of cookies and other technologies, Bayer and our third-party service providers on our behalf, may analyze certain data to develop insights to optimize our advertising and marketing programs to deliver ads which may be of interest to you. 

You may delete or opt-out of this tracking and analysis at any time by altering your cookie settings and/or deleting cookies. For more information on how to manage your cookie preferences, see 

Cookies and technical data, including:

• Website usage information,
• demographic, 
• profile, 
• region, 
• contact information, 
• preferences; and
• Other personal information you provide to Bayer directly.

Personal information collected directly from you may be combined with technical data collected via cookies. Together, we may use this data to target advertisements to ranges of groups and demographics, using a third-party service provider, such as Google Analytics. For further details on the specific service providers whose tracking technologies are used on our Website, see 

We may share aggregated sets of data with a third party to assist in providing ads we feel may be relevant to you on third-party sites. You may control your preferences or opt-out of future participation in these analytics or marketing programs at any time.

Personal information may include any personal information you provide to Bayer directly, or collected by us from other sources, including:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, place of work, etc.);
• Your payment details (e.g., bank account number, bank code, credit institute, tax identification number);
• Accounting data (e.g., purchased services, bank details, customer number, tax identification number, tax category);
• Details on your profession (e.g., job title, position, personnel number, place of work, department, etc.);
• Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department); and
• Details on your professional activities and online engagement (e.g., social media and other channel engagement information).

If you are a Healthcare Professional that acts as a customer or vendor to Bayer, Bayer may process your personal information as set out in 

• process your orders, and initiate and fulfil our contracts with you;
• receive and compensate you for your services; and/or
• perform accounting.

See 

Additionally, we use personal information you provide to Bayer or that we obtain about you from other sources in order to manage and maintain our relationships with you, including to:

• Better understand your interests and preferences;
• Inform you about Bayer Services that might be of interest to you; 
• Better provide you with support you may need; and
• To validate your eligibility to access certain Website content.

We use a variety of tools and systems to assist us with fulfilling these purposes. These tools and systems are provided by third party service providers. They include:

Customer relationship management (CRM) systems: Any personal information you provide to Bayer directly, or that is collected by us from other sources may be maintained in our customer relationship management (CRM) systems. 

Data access tools: We use third party tools in order to access your personal information, where you have provided your consent for those services to share your information with us, or where otherwise authorized by law. This includes your contact information, image, information about your professional interests, activities, and online engagement. We use this information to:

• better understand your research and professional interests and activities; and
• contact you in a professional capacity.

Data analysis tools: We use third party tools and data partners to access analytics regarding your interests, preferences, and behaviour, where you have provided your consent for those services to share your information with us, or where otherwise authorized by law. We use these insights to:

• better understand your preferences regarding the manner in which Bayer engages with you; and
• better understand, in the aggregate, prescribing demographics and behaviour, in order to improve our products and other Services.

Personal information may include:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
• Access credentials (e.g., login, password);
• Accounting data (e.g., purchased goods and services, bank details, customer number, tax identification number, tax category);
• Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association); and
• Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department).

We provide Healthcare Professionals tailored content on our Website. As a result of Bayer's legal obligations, in order to access this content, Healthcare Professionals must validate their eligibility and create an account. 

In this context, we process your personal information in order to:

• Validate your eligibility to access Healthcare Professional-tailored content;
• Create your account on our Website; 
• Enable your log in as a registered user; and
• Administer the Services on our Website and related technical administration.

This processing is necessary for us to deliver you with the Services you request via our Website.

With your consent, we may also use your account information to provide you with marketing.

Personal Information processed for electronic marketing purposes may include:

• The information you provide to subscribe to electronic marketing lists, such as your title, name, email address and personal/ professional interests;
• Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
• Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department); and
• Consumer and professional preferences and comments, including with respect to Bayer Services.

For profiling purposes, we use data that we receive from you as part of our business relationship. This includes:

• Purchase history; and
• Cookie data, including browsing data and usage data regarding your engagement with our electronic messages.

When you subscribe to receive emails or other electronic communications from us, or where we are otherwise permitted to do so by applicable law, we process your personal information to:

• Contact you via
  e-mail or other channels (phone, email, SMS, mail, social media messages);
• Process your subscription. If you would like to receive emails or other electronic communications from us, and provide your express consent for this purpose; 
• Present you with information that could be of interest to you, and seamlessly over various channels (phone, email, SMS, mail, social media messages) without sending redundant information. For example, we may use the combination of your email address and certain browsing data to provide you with information about a product you look up on one of our websites. Based on the information we collect, we may internally indicate that you are interested in certain categories of information;
• Optimize and personalize our customer relationship management. We may use profiling procedures to optimize and personalize our customer relationship management and our promotional activities. To do so, we may create customer profiles and assign customers to specific customer segments on the basis of these customer profiles. On the basis of this segmentation, we can manage the type, content and frequency of specific promotional activities for specific target groups; and
• To measure and evaluate your interaction with our electronic communications (in particular by measuring and evaluating the open and click rate in email newsletters or other commercial messages). 

The processing is based on your consent you provided to us in the course of the subscription process or otherwise as permitted by applicable law. You have the right to withdraw your consent at any time, e.g., by emailing privacycanada@bayer.com or by clicking “unsubscribe” at the bottom of an email we send you.

If you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, such as notifications regarding our business relationship with you, important notices regarding our services, or as otherwise consistent with applicable law.

Depending on the event, personal information may include:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
• Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
• Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department);
• Information about your travel to the event (e.g., hotel accommodation, flights, transportation); and
• Your bank account data (where you will be compensated or be reimbursed for your attendance).

Where you participate in, speak at or otherwise attend an event that we provide or for which we act as a sponsor, we may receive and process certain information about you. 

We use this information to:

• Register you and enable your participation in the event;
• Administer travel arrangements for the event; and
• Administer payments to you, where you are a compensated speaker or qualify for reimbursement of your cost of participation.

Personal information you enter and submit via one of our contact forms or through your other communications to us, including:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address) and any other information you provide when you make a complaint or inquiry;
• Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
• Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department); and
• Any further information you provide to us, e.g., in the process of your request or which is otherwise required to answer your request.

When you enter and submit your data via one of our contact forms or contact us otherwise, e.g., in the context of a service request or via the contact form we provide on our Website, your personal information will be processed to:

• Handle your specific request, complaint, inquiry or feedback, e.g., by answering or forward your request to a competent department.

This processing is necessary for us to answer your inquiry in a quick and competent manner, and to provide you with customer service. Information you provide to us in this context will only be processed for the purpose of responding to your inquiry.

Personal information may include any personal information you provide to Bayer directly, or that is collected by us from other sources.

We may use or disclose your personal information in order to:

• Meet our obligations under applicable laws, i.e., reporting to Health Canada and other regulatory bodies. For details regarding Bayer’s treatment of personal information for global PV management and reporting, please see: https://www.bayer.com/en/privacy-statement-pv;
• Preserve and enforce our contractual rights, including our Website General Conditions of Use; and
• Protect our Services, website, users or others, where permitted or required by law.

The data we use varies broadly depending on the specific purpose for the relevant research.

Personal information of Healthcare Professionals may include

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, date and place of birth, country of birth, nationality, etc.);
• Accounting data (e.g., purchased goods and services, bank details, customer number, tax identification number, tax category, etc.);
• Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
• Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department);
• Physician level aggregated prescription data; and
• Consumer and professional preferences and comments, including with respect to Bayer Services.

Personal information of your Patients may include:

• Contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, date and place of birth, country of birth, nationality, etc.);
• Health information (e.g., diagnosis, existence of an illness or disability, details about adverse events, treatment history, relevant health parameters, etc.); and
• Clinical trial data, including demographic, medical and health information of Patients.

This information is obtained from multiple sources including: 

• Third party data service providers;
• Data that must be reported to Health Canada and other regulatory bodies;
• Sensitive health and patient data provided to Bayer through PV reporting and adverse event reports, recalls or other notifications; and
• Through Bayer chat boards, health centers, customer and professional contact forms and call centres.

Bayer conducts research in order to:

• develop and apply measures to prevent, diagnose, treat, recover, or cure diseases, illness, injuries, and other physical and mental impairments;
• test and analyze our Services for efficacy, safety and enhancements; and
• better understand the healthcare and life sciences industries and the preferences of Healthcare Professionals, Patients and Business Partners, through surveys, market analyses, and scientific research.

In this context, your personal information, and the personal information of your Patients, may be processed to:

• Contact you to ask for your feedback;
• Facilitate or administer the research or survey;
• Remove personal identifiers;
• Produce aggregated non-identifying data sets;
• Analyze data, identify trends and issues and create statistical reports; and
• Test and analyze our Services for efficacy, safety and enhancements.

We may also collaborate with other companies or institutes in the case of scientific research. In such cases, we enter into specific agreements with these third parties to preserve the confidentiality of your data.
In certain circumstances, we use third party data analysis tools to access analytics regarding your interests, preferences, and behaviour, where you have provided your consent for those services to share your information with us, or where otherwise authorized by law. We use these insights to:

• better understand your preferences regarding the manner in which Bayer engages with you; and
• better understand, in the aggregate, prescribing demographics and behaviour.

These insights are used to improve our products and other Services.
Where possible, we remove personal identifiers prior to using or sharing data with third parties to conduct our analyses. In such cases, de-identified, pseudonymized or anonymized data derived from personal information may be used or disclosed for the above purposes.
We process your and/or your Patients' information on the basis of express consent where the information is sensitive (for instance, health information).

Personal information may include

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
• Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
• Details on the visit to our facilities (e.g., data of visit, purpose of visit, contact person at our facilities); and
• Where necessary for security purposes, images and videos.

When you visit our facilities, we might process your personal information as part of our visitor management, including to:

• Offer you a parking space;
• Provide you with internet connectivity to our Wi-Fi Network; and
• To administer and maintain a series of technical and organizational measures, including CCTV in some circumstances, to protect our facilities, preserve our rights, and detect the unauthorized external transfer of our data assets (including intellectual property) from within Bayer.

Patient personal information we process may include personal information you enter and submit via one of our contact forms or through your other communications to us, including:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address) and any other information you provide when you make a complaint or inquiry; and
• Any further information you provide to us, e.g., in the process of your request or which is otherwise required to answer your request.

When you enter and submit your data via one of our contact forms or contact us otherwise, e.g., in the context of a service request or via the contact form we provide on our Website, your personal information will be processed to:

• Handle your specific request, complaint, inquiry or feedback, e.g., by answering or forwarding your request to a competent department.

This processing is necessary for us to answer your inquiry in a quick and competent manner, and to provide you with customer service. 

Information you provide to us in this context will only be processed for the purpose of responding to your inquiry.

Patient personal information we process may include

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, date and place of birth, country of birth, nationality, etc.);
• Health information (e.g., diagnosis, existence of an illness or disability, details about adverse events, treatment history, relevant health parameters, etc.); and
• Clinical trial data, including demographic, medical and health information of Patients.

This information is obtained from multiple sources including: 

• Data that must be reported to Health Canada and other regulatory bodies;
• Sensitive health and patient data provided to Bayer through adverse event reports, recalls or other notifications;
• Through Bayer chat boards, health centers, customer and professional contact forms and call centres; and
• Specific research activities and programs (e.g., clinical trials).

Bayer conducts research in order to:

• develop and apply measures to prevent, diagnose, treat, recover, or cure diseases, illness, injuries, and other physical and mental impairments;
• test and analyze our Services for efficacy, safety and enhancements; and
• better understand the healthcare and life sciences industries and the preferences of Healthcare Professionals, Patients and Business Partners, through surveys, market analyses, and scientific research.

In this context, your personal information may be processed to:

• Facilitate or administer the research or survey;
• Remove personal identifiers;
• Produce aggregated non-identifying data sets;
• Analyze data, identify trends and issues and create statistical reports; and
• Test and analyze our Services for efficacy, safety and enhancements.

We may also collaborate with other companies or institutes in the case of scientific research. In such cases, we enter into specific agreements with these third parties to preserve the confidentiality of your data.

Where possible, we remove personal identifiers prior to using data to conduct our analyses, or sharing it with collaborators. In such cases, de-identified, pseudonymized or anonymized personal information may be used or disclosed for the above purposes. 

We process your information on the basis of express consent where your information is sensitive (for instance, health information).

Personal information may include any personal information you provide to Bayer directly, or collected by us from other sources including in relation to side effects and quality complaints.

We may use or disclose your personal information in order to meet our obligations under applicable laws, i.e., reporting to Health Canada and other regulatory bodies.

If you report to us undesirable side effects or other issues regarding the safety or quality of Bayer products, we will be legally bound to deal with your communication and may have to contact you for clarification purposes. Subsequently, we may have to notify the competent health authorities of the issues reported by you. For treatment of your personal information in the context of Adverse Events (Pharmacovigilance), Medical Inquiries and Product Complaints, please see:  https://www.bayer.com/en/privacy-statement-pv.

Personal information may include:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address, place of work, etc.); and
• Your payment details (e.g., bank account number, bank code, credit institute, tax identification number).

We process your personal information in order to process any purchase order you make, and initiate and fulfil our contracts with you, including to:

• Process your payment;
• To conduct credit checks, if you purchase on account;
• To manage orders, inquiries and requests, both on and offline.

This processing of your personal information is necessary for the performance of a contract with you as an individual or is necessary for us to do business with you and/or your employer. If you choose not to provide us with your personal information, we may be unable to process your order and enter into a contract with you or may have to terminate an existing contract.

Personal information may include:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
• Accounting data (e.g., purchased services, bank details, customer number, tax identification number, tax category);
• Details on your profession (e.g., job title, position, personnel number, place of work, department, etc.);
• Expertise and special interest (such as degrees, therapeutic specialty, specific disease expertise, practice setting, years of practice, department); and
• Your image/likeness, where it is part of the services you provide to us.

Where you are an individual providing us with goods or services, or otherwise requiring payment from us, it is necessary for us to process your personal information in order to:

• Issue, process and record invoices;
• Issue monetary compensation or refunds; and
• To verify your claims.

The processing of this personal information is necessary for processing requests of you or your employer. If you choose not to provide this personal information, we cannot issue and/or receive invoices or communicate with you and may be unable to fulfil your requests for payment.

We may also process this personal information in order to:

• Manage, document, maintain and archive files and documents; and
• Maintain tax and accounting records, as required by law.

This data processing is necessary for us to fulfill our legal obligations under tax, commercial and corporate laws, and/or to maintain an adequate accounting process, in particular to issue or settle invoices.

We may process your image/likeness in order to receive your services, where this forms an essential component of the services you provide to us. For example, we will process this information where we have retained you to appear in a recorded video or online learning activity.

Personal information you share with us in the course of applying for employment with Bayer, including any personal information:

• Contained in your CV, cover letter, application forms, transcripts, certifications, or any other provided documentation;
• Shared by you in the course of telephone, video or in-person interviews; and
• Provided to us by the references you have consented to have us contact.

Such information might include:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
• Talent management information (e.g., work history, education and technical skills, professional certifications and registrations, language capabilities, training courses attended, character references, and results of criminal record checks); 
• Residency and work permit status; and
• Government identifiers such as social insurance number and driver’s license number.
• Such other information as described in Bayer’s Privacy Statement: Application and Recruitment Process: https://www.bayer.com/en/privacy-statement-EN

When you apply for employment with Bayer, we process your personal information for purposes of:

• Verifying your identity, references, background and employment history;
• Verifying your skills, certifications, registrations, and qualifications;
• Evaluating your application and determining your suitability for available employment opportunities including by using a profiling/matching algorithm;
• Contacting you to arrange interviews, convey information regarding your application’s status, or to initiate the establishment of an employment relationship;
• Contacting references with your authorization; or
• Conducting background checks with your authorization.

Such other purposes as described in Bayer’s Privacy Statement: Application and Recruitment Process: https://www.bayer.com/en/privacy-statement-EN

Personal information you enter and submit via one of our contact forms or through your other communications to us, including:

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address) and any other information you provide when you make a complaint or inquiry;
• Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association); and
• Any further information you provide to us, e.g., in the process of your request or which is otherwise required to answer your request.

When you enter and submit your data via one of our contact forms or contact us otherwise, e.g., in the context of a service request or via the contact form we provide on our Website, your personal information will be processed to:

• Handle your specific request, complaint, inquiry or feedback, e.g., by answering or forwarding your request to a competent department.
• This processing is necessary for us to answer your inquiry in a quick and competent manner, and to provide you with customer service. Information you provide to us in this context will only be processed for the purpose of responding to your inquiry.

Personal information may include any personal information you provide to Bayer directly, or collected by us from other sources.

We may use or disclose your personal information in order to:

• Meet our obligations under applicable laws, i.e., reporting to Health Canada and other regulatory bodies;
• Preserve and enforce our contractual rights, including our Website General Conditions of Use; and
• Protect our Services, website, users or others, where permitted or required by law.

Personal information may include

• Your contact information (e.g., name, title, form of address or salutation, address, gender, telephone numbers, email address);
• Details on your profession (e.g., job title, position, place of work, department, practice, specialty, education, certification, accreditation, association);
• Details on the visit to our facilities (e.g., data of visit, purpose of visit, contact person at our facilities); and
• Where necessary for security purposes, images and videos.

When you visit our facilities, we might process your personal information as part of our visitor management, including to:

• Offer you a parking space;
• Provide you with internet connectivity to our Wi-Fi Network; and
• To administer and maintain a series of technical and organizational measures, including CCTV in some circumstances, to protect our facilities, preserve our rights, and detect the unauthorized external transfer of our data assets (including intellectual property) from within Bayer.